On February 5th, you’ll have the chance to bypass the middlemen and enjoy all the perks that come with booking directly with the property manager. This year, make a point to celebrate Book Direct Day and discover why it’s the best choice for both you and the local businesses you’re supporting.

What Is Book Direct Day?

Organized by VRM Intel founder Amy Hinote, Book Direct Day is a campaign to encourage travelers to book their vacation rentals directly with property owners and managers. The idea is simple: avoid the extra fees and commissions associated with third-party platforms and enjoy a more personalized experience. It’s all about bringing the benefits of direct bookings to light, making sure both guests and property owners have a better experience.

The campaign began in 2018 with a Twitter movement aimed at getting the hashtag #BookDirect trending. Now, every year on the first Wednesday of February, travelers and property owners alike rally to share the benefits of booking direct. The goal is to educate and empower guests to skip the middleman and connect directly with the property owners for a more satisfying and cost-effective stay.

Cost Savings

One of the most significant advantages of booking direct is the savings! When you book through third-party sites, you’re often hit with service fees, cleaning charges, and other extra costs that make the final price much higher than what was initially listed. These fees can add up quickly, and guess what? They’re typically not even going to the property owner. When you book direct, you avoid these additional fees and usually get a much better deal.

Many property managers and owners offer exclusive discounts, special packages, or even loyalty rewards for direct bookers. Since you’re bypassing the platform’s commission, property owners can afford to pass those savings onto you. With those extra funds, you can treat yourself to a nice dinner, book an extra activity, or even upgrade to a bigger, more luxurious rental. It’s win-win!

Better Communication

When you book directly, you cut out the middleman, and that means better communication. Whether you have specific questions about the property, need to make special requests, or want local recommendations, booking direct allows you to communicate directly with the property manager or owner. They’re there to answer your questions, accommodate any special requests, and ensure you have the best possible stay.

In contrast, when you book through an online travel agency (OTA), any special requests or concerns may get lost in translation. You might not be able to get a quick response or the information you need right away. Booking direct ensures that you have a direct line of contact with someone who knows the property inside and out and who is committed to making your experience smooth and enjoyable.

Flexibility and Customization

When you book through OTAs, everything is pretty standard. You choose your property, pick your dates, and you’re done. But booking direct opens the door to more flexibility and customization. Have a special request, such as a late check-out or a specific room configuration? Want to book a service or activity, like a private chef or a spa day? These are things that property managers can more easily arrange when you’re in direct communication.

Since property managers are often more flexible with guests who book directly, you may also get priority for any upgrades or additional services they offer. Whether it’s an early check-in, a room with a view, or even access to special deals, booking direct gives you the freedom to tailor your stay and have your needs met.

Supporting Local Businesses

When you book through OTAs, only a small portion of your money actually goes to the property owner. The rest is pocketed by the big booking platforms. On the other hand, when you book directly, all of your money goes straight to the property owner or manager, supporting local businesses and the community.

This is especially important for small, independently-owned vacation rental companies. By booking direct, you’re helping to support local economies and ensuring that owners can continue to offer high-quality, personalized service. Plus, booking direct means the property managers can continue to provide guests with the best possible experiences, which ultimately benefits you!

Book Your Stay with I Love Vacations

If you’re looking for a hassle-free, memorable vacation experience, booking directly with I Love Vacations is the way to go. Whether you’re planning a solo retreat, a family getaway, or a trip with friends, we have the perfect vacation rental for you.

At I Love Vacations, we pride ourselves on offering some of the best vacation rentals across the country, from stunning homes in Park City, Austin, Sedona, Whitefish, and even tropical locations like Hawaii. Our rentals are more than just a place to stay—they’re your home away from home, offering luxury, comfort, and convenience at every turn.

What makes booking directly with I Love Vacations so special? We offer a wide variety of vacation rentals, from cozy, pet-friendly cottages to spacious, luxurious homes that can accommodate large groups. Whether you’re looking for a beachside villa with a private pool, a mountain retreat with sweeping views, or a modern condo near the best local attractions, we’ve got you covered.

Book Direct, Save Big, and Enjoy the Best Vacation Ever

So, why wait? Skip the service fees and book directly with us today to start planning your dream vacation. Your perfect getaway is just a click away!